Schindlers List Essay -- essays research papers

PLOT SUMMARY  Ã‚  Ã‚  Ã‚  Ã‚   The movie â€Å"Schindler’s list† is a compelling, real-life depiction of the events that occurred during the 1940’s. It illustrates the persecution and horrific killings of the Jewish people. It also exemplifies the hope and will of the Jewish people, which undoubtedly is a factor in the survival of their race. The most important factor however is because of the willingness of one man, Oskar Schindler, to stand out and make a difference.   Ã‚  Ã‚  Ã‚  Ã‚  The movie starts out in a Jewish home, where a Jewish family is celebrating the Sabbath. Candles are lit while songs are sung, and when the Jews leave the house, the candles slowly burn out. The German forces have just defeated the Polish, and now the Jews are being forced out of their homes. They are reporting to the train station where they register their names, and then are shipped off to Krakow. In Krakow the Jews are gathered together in the ghetto where they are forced to live in overcrowded conditions. The Judenrat, a Jewish council, organizes the Jews into working groups according to their abilities. Oskar Schindler, a German business man, visits the ghetto to talk to Itzhak Stern, a Jew who owns a pot-making factory. Oskar and Itzhak make a deal in which Schindler will take over the factory but Stern will be the plant manager. The Jews are once again sorted according to their education and working ability, those who cannot work are sent to extermination c amps while some of those who are able to, reported to Schindler’s factory. The Nazi’s decide that all of the Jews should be confined in forced labor camps. Schindler, who is now starting to feel some empathy and responsibility towards his workers, volunteers to confine his workers in his factory. In the next part of the film, thousands of Jews are shipped off to concentration camps. Their luggage is stolen and sorted through for valuables. Stern is mistakenly put on one of those trains, but Schindler quickly comes to his rescue. Amon Goeth is now in charge of the new labor camp in Plaszow. The Jews not only build the camp, but Goeth’s immense house as well. In the second half of the film, it is now March 13th, 1943, and the liquidation of the ghetto is taking place. Many Jews are unjustly killed as they are pulled from their houses or did not co-operate. Those who tried to hide are found and kill... ...l of the Nazi Party.   Ã‚  Ã‚  Ã‚  Ã‚  Denial is another theme in this film which helped to save the Jewish race. Even as they are forced into the ghetto and later into labor camps they are in denial of their real situation. When they are in the ghetto they are optimistic and believe that the bad times will pass, and even when killing surrounds them they won’t let themselves believe the worst.   Ã‚  Ã‚  Ã‚  Ã‚  There are certain groups of people that cause these events to happen. Because of them there are people living in denial and people that are being ostracized every day. They do this because they are afraid that if they do not go along with what the majority does their will be reprisal. Everyone wants to believe that people are basically good in nature. But with the events that occurred in the film it is easy to see that people are easily influenced and would rather go along with the group then stand out and make a difference. Most people think that one person cannot make a difference. If more people would have taken a stand, then quite possibly more Jewish people would have been saved. One person does make a difference, Oskar Schindler proved that.

Below the Line Sales Promotion

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. BTL services may include those for which a fee is agreed upon and charged up front. BTL is a common technique used for â€Å"touch and feel† products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensures recall of the brand while at the same time highlighting the features of the product. Another BTL technique involves sales personnel deployed at retail stores near targeted products. This technique may be used to generate trials of newly launched products. It helps marketers establish one-to-one relationship with consumers while mass promotions, by definition, make it difficult to gauge consumer-response, except at the time of sales. Examples include tele-marketing, road shows, promotions, in- shop and shop-front activities, display units. The terms â€Å"below the line† promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication often using highly targeted lists of names to maximize response rates. Trained sales personnel, often young women, are deployed at Retail Stores, near the shelves of targeted products. These young women convince customers visiting these shelves about the better aspects of their brand compared with others. This is ideal for new launches as it generates trials, which if successful result in repeat sales. In addition, above the line is much more effective when the target group is very large and difficult to define. But if the target group is limited and specific, it is always advisable to use BTL promotions for efficiency and cost-effectiveness. Say, for example, if a pen manufacturer is going to promote its product, it may take the ATL route, but if a company manufactures computer UPS, it will certainly take the BTL route, as the target group is very limited and specific. More recently, agencies and clients have switched to an ‘Integrated Communication Approach. ‘

Alexander the Great Conquest - 848 Words

Alexander the Greats Distribution of Culture Someone who has abilities above the normal or average person is considered great. In this case, were talking about Alexander the infamous Greek invader. Alexander the Great was a man of conquest and curiosity. By the age of twenty he had already conquered many of his local Grecian city states and had established himself as a leader. His desire to conquer and explore grew as he aged. As he travelled he took along with him the morals and customs of the place he was from. Alexander the Great spread Greek culture through conquest and the use of cultural manipulation. Much of Alexanders success in conquering the Persian Empire was due to his guile. In ancient times, imperialists couldnt†¦show more content†¦His leadership skills and large military allowed him to usurp most of Asia and Persia. Cultures clashed and ideals mixed. Alexander forced his men to marry persian women in order to try to make things work. The somewhat aesthetic cultures of Persia and Asia were now amalgamated with the militaristic culture of Macedonia/Greece. As these two cultures were forced upon each other, Alexander left leaving behind some of his men who did no wish to go with him. These men settled there and took local women. (Document F.) A new culture arose from what Alexander left behind. His conquest forced cultures to collide, and before things even began to happen, Alexander left. After Alexander ravaged through Persia and North Africa, something was left behind. After he tricked cultures into thinking he was their leader, and attracting the Persians with his strict but ordered principles, something was left behind. Through conquest and curiosity Alexander the Great spread his ideas and customs, and what he left behind was a multitude of coexisting cultures. Conquest forced some of the cultures cultures to coalesce while deceit allowed others to mix. Alexander the Great brought new Grecian ideas to Persia and left behind a medley of Persian and Greek world views in hisShow MoreRelatedThe Conquests Of Alexander The Great1341 Words   |  6 PagesIntroduction The conquests of Alexander the Great ushered in a new era in the political and cultural history of the Near East. In their wake, both the Jews of Judaea and their brethren in a rapidly expanding diaspora were subjected to radical forces of social and cultural change. These changes, effected by the introduction of Greek culture into the lands of the Near East that led to the emergence of the phenomenon commonly known as Hellenism, greatly transcended the purely political vicissitudesRead MoreThe Conquests and Legacy of Alexander the Great Essay860 Words   |  4 PagesAlexander III of Macedon, more commonly known as Alexander the Great, is one of the most legendary figures in our history and in the history of the world. 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His military wisdom and fierceness led him to being a great leader of Greece, conquering all of Asia Minor, conquering the Persian empire, and ruling the biggest empire the world had ever seen before 334 BC. This led him to being a great Greek leader, being a fierce